Libraries = Education: Your Key to Success

February 23, 2017

Looking for a webinar that will make you think? During this presentation, you’ll discover a strategy that is ushering in a new era of how we view libraries. Presenter Valerie Gross details the steps to rebranding your library as a key educational institution in your community, helping you gain the respect and funding you deserve. This game-changing vision of “Libraries = Education” has been hailed by Library Journal as “a 21st-century model worthy of study and consideration by every library in America, if not the world.”

The approach will help you transform the image of your library to be on-par with your region’s schools, colleges and universities and earn your institution optimal funding. The Libraries = Education approach can be used for all types of libraries — and the best part? By making just a few easy modifications to how you present your library, you can enjoy huge returns.

You will be able to:

  1. Redefine and rebrand your library in a new, innovative way using strategic vocabulary.
  2. Dispel misperceptions about libraries and increase respect for librarians.
  3. Heighten your library’s visibility and stature with community members and funding sources.
  4. Introduce this approach to key constituents and develop strategies you can integrate immediately into your work.


Presentation Slides

Q&A Log


Valerie Gross

Valerie Gross

Valerie has served as President & CEO of Howard County Library System (HCLS) since 2001. Developing a new vision for libraries, she has worked with the HCLS Board, staff, funders, elected officials and the community to implement “Libraries = Education.” She has delivered 100+ keynotes, workshops, seminars and webinars on the strategy, drawing the participation and input of thousands of library professionals from 46 states and more than a dozen countries around the world.

Combining these experiences, she authored Transforming Our Image, Building Our Brand: The Education Advantage (ABC-CLIO, 2013). For living this game-changing vision, HCLS was recognized in 2013 as Library of the Year by Gale and Library Journal. They hailed the “Libraries = Education” equation “a 21st-century model worthy of study and consideration by every library in America, if not the world” (Library Journal, 2013). The growing movement is ushering in a new era for libraries everywhere.


Liz Bowie

Liz Bowie

Marketing Content Manager at Demco, Inc.
Liz is the Marketing Content Manager for Demco. Her background includes editorial management and product development of innovative and time-saving tools for schools and libraries, with an emphasis on Common Core, literacy and math. The products she and her team have developed, including classroom games, learning centers and professional development resources, have garnered 46 industry awards for excellence in education. Liz is passionate about promoting literacy through her work and the work of others. If you are interested in sharing your ideas and programming tips on Demco’s Ideas and Inspiration blog or have ideas for topics you’d like to see covered, contact Liz at