4 Simple Ways to Beef Up Your Library Marketing
November 17, 2016
Every day, library marketers are engaged in a competitive battle to convince people to come to programs, check out items and cement the image of the library as a vital community center. But with decreasing budgets and increasing pressure on our time, the job is getting harder and library marketing feels less effective. Angela Hursh, Content Team Leader for the Marketing Department of the Public Library of Cincinnati and Hamilton County, knows how you feel! She’ll show you four easy, mostly free ways to support your library’s strategic goals, reach current cardholders and new audiences, increase circulation and improve brand awareness.
- Why you should consider turning your monthly or quarterly event-based newsletter into a content marketing publication.
- How reducing the number of promotions can actually increase the effectiveness of your marketing.
- Why you should focus more energy on marketing your collection.
- How to juggle social media platforms and get more “bang for your buck” from all your posts — especially your organic posts.