Library content marketing expert Angela Hursh answers librarians’ questions about how to ramp up their library’s newsletters. You’ll learn the best content to include, how to find it, and the most effective way to distribute your newsletter.
Do you wish your library’s marketing efforts were more effective, but you’re not sure what you’re doing wrong? Library marketing expert Angela Hursh shares 5 tips you can implement immediately to improve your library’s promotions and get results.
With less money in your budget and less time in your day, your marketing efforts may feel ineffective. Learn easy (and mostly free) ways to boost your library marketing.
Let library advocacy crusader, Patrick Sweeney help you get your library’s message out. Who knew bar coasters could prompt more library visits?!
Wordy, unclear or unconvincing messages are a snore. Find out how your library can use data and a 27, 9, 3 elevator pitch to arrive at an effective message.
Your library’s role in the community is evolving. However, people may not understand this. Plus, if your library is trying to be everything to everyone, you’ll end up being nothing to anyone. See why it’s so important for your library to have a message and learn how to get the word out.
Borrow ideas from retailers’ visual merchandising playbooks to help your book displays gain more visibility, attract patrons and increase circulation.
Couldn’t make it to ALA MW 2015? Or, were you there and the details have become fuzzy? Demco’s Janet Nelson catches you up on the top 3 library takeaways from the 5-day conference.
Connect with resources to effectively market your library services, including ideas on how library staff can make positive contributions to marketing efforts.
For many people, libraries remain synonymous with books. They are unaware of the innovative programs, services, resources and appealing spaces available for people of all ages. This article focuses on ways you can strengthen your position in the community and increase awareness about all you offer.