Marketing for Everyone

May 15, 2013

In this Demco-sponsored webcast, Catherine Hakala-Ausperk, from Libraries Thrive Consulting, joins Demco’s Director of Library Markets, Janet Nelson, to discuss how everyone who works at your library can make a positive contribution to marketing your library.

When every member of your library staff contributes to marketing efforts, it helps make your library more user friendly and increases the impact of your programs and services. Your marketing efforts go far beyond your website and brochures, and are really part of a holistic approach that draws your patrons in — and keeps them coming back!

Learn how to:

  1. See your library and staff as your patrons do
  2. Identify the “hook” that best markets your resources, services and programs
  3. Learn quick and easy marketing techniques that work and don’t cost a lot of money
  4. Increase your library’s value to its users

Presenter

Catherine Hakala-Ausperk

Catherine Hakala-Ausperk

Catherine Hakala-Ausperk is a 31-year public library veteran, with experience in everything from direct customer service to management and administration. Now an active library planner, speaker and trainer, she is also the author of Be a Great Boss: One Year to Success (ALA, 2011), Build a Great Team: One Year to Success (ALA, 2013), and the upcoming Renew Yourself! A Six-Step Plan for More Meaningful Work (ALA, January 2017). Hakala-Ausperk also teaches for Kent State University's School of Library and Information Science, the American Library Association's Certified Public Library Administrator Program (CPLA), InfoPeople and more. She also writes Demco's Library Advice blog. As the owner of Libraries Thrive Consulting, Hakala-Ausperk helps libraries create exciting strategic plans, she keynotes and presents at conferences and she facilitates workshops and academies around the country. Catherine's passion is for supporting, coaching and developing great libraries, successful team members, and – especially – strong and effective library leaders.

Moderator

Janet Nelson

Janet Nelson

Janet is the former Director of Library Engagement and Solutions at Demco. She managed and developed relationships with key industry leaders to understand changing library trends and services.