Engaging Your Community with Facebook
May 21, 2014
In this Demco-sponsored webcast, Ben Bizzle, Director of Technology for Craighead County Jonesboro Public Library joins Demco’s Director of Library Engagement & Solutions, Janet Nelson to discuss how to best use Facebook as a tool to promote your library and engage your community.
Libraries around the world have worked to develop presences on Facebook and some have been more successful than others. Ben will share how he and his team have been evolving their strategies for the past 4 years and have succeeded in developing one of the most engaging Facebook pages in our industry. His methods will help you learn how to apply these strategies and achieve similar results at your library. Also learn how to rapidly grow your library’s fanbase through the use of advertising. In addition, you’ll hear about how to access “Library Facebook Images.” This Dropbox folder, shared by over 500 libraries is a resource containing more than 1,000 images and can help engage patrons with your library. Ben has developed an approach that helps fit libraries into Facebook, rather than adapting Facebook for libraries. As a result, you’ll discover how to provide content patrons respond to.
This webinar will:
- Explain when to post, what to post and how to post to get maximum results
- Demonstrate the importance of connecting with people emotionally
- Examine the mystery behind Facebook’s algorithm
- Show the value of running Facebook ads
- Offer ways to give a human voice to your library