In the same way that companies use data to target specific customers, libraries can use data to identify supporters and plan a targeted library campaign. Learn how EveryLibrary uses data to inform their messaging and rally support for libraries — and how you can do the same.
Join Mover and Shaker Erica Freudenberger as she shares her experience of embracing community engagement to create a democratic, community-led organization and revitalize a library and community.
Support (and opposition) for your library can come from some interesting places in your community — and it’s all about relationship-building. Start developing long-term relationships that can result in positive support for your library campaigns.
Library content marketing expert Angela Hursh answers librarians’ questions about how to ramp up their library’s newsletters. You’ll learn the best content to include, how to find it, and the most effective way to distribute your newsletter.
With less money in your budget and less time in your day, your marketing efforts may feel ineffective. Learn easy (and mostly free) ways to boost your library marketing.
Join the conversation! Madison Public Library staff reflect on the organization’s recent successes and plans for future community outreach programs and service.
The majority of patrons (69%) engage with your library via a mobile device, so what are the best practices for providing an easy user experience? Join a panel of librarians and library technology experts as they share their experiences with library apps and mobile technology trends.
View a clever infographic showing survey results from real librarians about customers’ needs for digital content, community engagement and programming and what librarians are doing about it all.
With all the great stuff going on at your library who wouldn’t want everyone and their brother to be part of the fun!? Engage your community with Facebook! This session gets you up to speed on the latest Facebook updates and helps you create a successful ad!
Connect with resources to effectively market your library services, including ideas on how library staff can make positive contributions to marketing efforts.