Marketing your library can be a struggle — you have so many great resources, but how can you promote all of them? And what’s the best way to get the word out? Library veteran Cathy Hakala-Ausperk offers advice for your marketing questions.
Support (and opposition) for your library can come from some interesting places in your community — and it’s all about relationship-building. Start developing long-term relationships that can result in positive support for your library campaigns.
Searching for ways to make your librarian resume stand out to hiring managers? Look no further for the answers to all your questions.
We asked five libraries to tell us about how this one product helped them do more with their media collection. See what they had to say.
As a follow-up to his popular Book Doctor blog posts, expert John Ison answers your specific book repair questions, both common and unique. Learn how to remove a grease stain, fix the spine on a children’s book and what to do when your cat attacks your paperwork.
Library content marketing expert Angela Hursh answers librarians’ questions about how to ramp up their library’s newsletters. You’ll learn the best content to include, how to find it, and the most effective way to distribute your newsletter.
There’s no reason why you should stumble through your library career! Get tips on how to find a professional mentor and how to become one yourself.
Take it from an expert, you’ve got a lot of options in your library design “tool kit” — even if you’re working within space and budget constraints.
Measuring the impact of programs and services is a challenge, but it can be done. Learn how a library partnership and data sharing can get you started.
Do you wish your library’s marketing efforts were more effective, but you’re not sure what you’re doing wrong? Library marketing expert Angela Hursh shares 5 tips you can implement immediately to improve your library’s promotions and get results.
Learn how to evaluate your collection for diversity! Get diverse books and multicultural author suggestions, plus activities to help create a culture of inclusivity.
We asked renowned librarians and authors at the top of their game about their job advice for new librarians. What they said are things we can all learn from!
Join the conversation! Madison Public Library staff reflect on the organization’s recent successes and plans for future community outreach programs and service.
Negativity in the workplace is catching, but even one person can change the equation and channel a healthy, uplifting environment for all! For all the details, read this Library Advice column from experienced library professional Cathy Hakala-Ausperk.
Your physical space is one of your library’s biggest assets. Wi-Fi tracking technology can help you visualize how patrons are interacting with that space, as well as inform new library programs and space changes.
With the proper circulation, protection and repair (CPR) solutions for book care, your collection lives on. Check out strategies for reviving materials.
It can be downright hard to land a library job. Cathy is here to help you ace your next interview.
Who can answer your tough library questions? Try Cathy. This experienced library professional has seen it all. She takes your most pressing questions and offers the straight-talking answers you can really use! In this debut column, get staff motivation and meeting advice.
The majority of patrons (69%) engage with your library via a mobile device, so what are the best practices for providing an easy user experience? Join a panel of librarians and library technology experts as they share their experiences with library apps and mobile technology trends.
Got pencil, crayon or ink marks in your books? Dirty covers? How about gum? The Book Doctor will teach you how to properly clean your books.
High acidity and books don’t mix, but what do you do about it? The Book Doctor to the rescue. Learn about book repair and why the right pH is so important.
Let library advocacy crusader, Patrick Sweeney help you get your library’s message out. Who knew bar coasters could prompt more library visits?!
Wordy, unclear or unconvincing messages are a snore. Find out how your library can use data and a 27, 9, 3 elevator pitch to arrive at an effective message.
What do you do if the cover of a book falls off? Hint: The right kind of book binding repair tape matters. In part 2 of this post, the Doc shows you what to do.
Your library’s role in the community is evolving. However, people may not understand this. Plus, if your library is trying to be everything to everyone, you’ll end up being nothing to anyone. See why it’s so important for your library to have a message and learn how to get the word out.
Hardbound books can take quite a beating, but sometimes you’ll need to step in for some book binding repair. In this post, the Doc repairs a broken hinge.
Oh, yes librarians like to have fun! See if you can spot what’s wrong with this picture for a chance to win a book repair package. Contest expires 9/4/15.
Get book repair lessons from the stacks to give your books the TLC they deserve. Plus, share your book repair questions and comments for personalized tips and troubleshooting advice.
Nearly every library could use some extra funds to better serve their community! Discover grant writing tips that make writing library grants easier and more effective.
School librarians have the opportunity to position themselves as essential and irreplaceable. Read real stories about 2 associate professors who thought school librarians deserved more respect. Watch their advocacy video to see why principals appreciate school librarians.
View a clever infographic showing survey results from real librarians about customers’ needs for digital content, community engagement and programming and what librarians are doing about it all.
With all the great stuff going on at your library who wouldn’t want everyone and their brother to be part of the fun!? Engage your community with Facebook! This session gets you up to speed on the latest Facebook updates and helps you create a successful ad!
Connect with resources to effectively market your library services, including ideas on how library staff can make positive contributions to marketing efforts.
You know that person who resists new ideas? Before you lose your cool, watch this webinar! Library consultant, Catherine Hakala-Ausperk, teaches you how to help reluctant staff reenergize themselves to take on new challenges and keep up with changing demands.
Grant writing can be daunting, but in this webinar, library consultant Catherine Hakala-Ausperk will help you and your staff to overcome rejection fears, write effective proposals and start bringing in more money!
Library co-ops and consortiums have long been utilized to leverage purchasing power particularly for electronic resources, databases and basic library needs. Today’s more collaborative efforts take this resource sharing one step further by increasing the benefits to all libraries involved — allowing them to go beyond what each could accomplish on their own.
Coach your whole staff to see things through a new lens — your patrons’ point of view. This webinar helps you transform librarians into natural born marketers who spread the good word and keep patrons coming back!
Fundraising campaigns that tap the private sector or leverage partnerships with other community agencies are becoming more common — and they’re a great way for libraries to expand their services beyond what traditional funding sources might allow.
Collection acquisition and management remains a significant component of library operations. Prepping materials at the outset to withstand the unknown elements of circulating life will reduce the need for repairs later.