In the same way that companies use data to target specific customers, libraries can use data to identify supporters and plan a targeted library campaign. Learn how EveryLibrary uses data to inform their messaging and rally support for libraries — and how you can do the same.
About Patrick Sweeney
Patrick "P.C." Sweeney is a tireless and innovative advocate for libraries. A 2007 graduate of the San Jose School of Library and Information Sciences, P.C. is a former Administrative Librarian of the Sunnyvale (CA) Public Library and Executive Director of EveryLibrary California, a statewide ballot committee to support library propositions in California. He is currently the Political Director for EveryLibrary, the nation's first and only political action committee for libraries. He blogs at pcsweeney.com and he is a sought-after speaker and presenter, as well as a lecturer on politics and libraries at the San Jose School of Information Science.
You and your staff are passionate advocates for your library. But what really matters when it comes down to gaining funding for your library? Patrick Sweeney from EveryLibrary shares with you why it’s important to build a network of activists who will take meaningful action for your library and its initiatives.
Support (and opposition) for your library can come from some interesting places in your community — and it’s all about relationship-building. Start developing long-term relationships that can result in positive support for your library campaigns.
Let library advocacy crusader, Patrick Sweeney help you get your library’s message out. Who knew bar coasters could prompt more library visits?!
Wordy, unclear or unconvincing messages are a snore. Find out how your library can use data and a 27, 9, 3 elevator pitch to arrive at an effective message.
Your library’s role in the community is evolving. However, people may not understand this. Plus, if your library is trying to be everything to everyone, you’ll end up being nothing to anyone. See why it’s so important for your library to have a message and learn how to get the word out.