Get valuable tips for running a successful direct mail campaign, including how to segment your audience, design tips and how to craft an effective message.
About Patrick Sweeney
Patrick "P.C." Sweeney is a tireless and innovative advocate for libraries. A 2007 graduate of the San Jose School of Library and Information Sciences, P.C. is a former Administrative Librarian of the Sunnyvale (CA) Public Library and Executive Director of EveryLibrary California, a statewide ballot committee to support library propositions in California. He is currently the Political Director for EveryLibrary, the nation's first and only political action committee for libraries. He blogs at pcsweeney.com and he is a sought-after speaker and presenter, as well as a lecturer on politics and libraries at the San Jose School of Information Science.
Let library advocacy crusader, Patrick Sweeney help you get your library’s message out. Who knew bar coasters could prompt more library visits?!
Wordy, unclear or unconvincing messages are a snore. Find out how your library can use data and a 27, 9, 3 elevator pitch to arrive at an effective message.
Your library’s role in the community is evolving. However, people may not understand this. Plus, if your library is trying to be everything to everyone, you’ll end up being nothing to anyone. See why it’s so important for your library to have a message and learn how to get the word out.