Marketing your library can be a struggle — you have so many great resources, but how can you promote all of them? And what’s the best way to get the word out? Library veteran Cathy Hakala-Ausperk offers advice for your marketing questions.
About Catherine Hakala-Ausperk
Catherine Hakala-Ausperk is a 31-year public library veteran, with experience in everything from direct customer service to management and administration. Now an active library planner, speaker and trainer, she is also the author of Be a Great Boss: One Year to Success (ALA, 2011), Build a Great Team: One Year to Success (ALA, 2013), and the upcoming Renew Yourself! A Six-Step Plan for More Meaningful Work (ALA, January 2017). Hakala-Ausperk also teaches for Kent State University's School of Library and Information Science, the American Library Association's Certified Public Library Administrator Program (CPLA), InfoPeople and more. She also writes Demco's Library Advice blog. As the owner of Libraries Thrive Consulting, Hakala-Ausperk helps libraries create exciting strategic plans, she keynotes and presents at conferences and she facilitates workshops and academies around the country. Catherine's passion is for supporting, coaching and developing great libraries, successful team members, and – especially – strong and effective library leaders.
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